Google Play Store Analysis - MS Excel

The Google Play Store App Analysis project involved a meticulous examination of over 10,000 Android applications across diverse categories within the Google Play Store ecosystem. Through rigorous data analysis, critical insights into user behavior, market trends, and app performance metrics were uncovered. The project revealed user preferences favoring free applications and identified the most sought-after app categories and their distinctive attributes. By leveraging these insights, developers can strategically position their apps for maximum visibility, engagement, and success in the dynamic and competitive Google Play Store environment.